Matthias Lüfkens

About Matthias Lüfkens

Founder and CEO of @DigiTips, a Geneva-based boutique communication agency. I have 25 years of experience in digital and traditional communications. My clients include leading international organizations (ITU, GAVI, WIPO, WHO, UNICEF, WWF etc.), as well as corporations wishing to improve their digital profiles. Previously I was responsible for digital media at the World Economic Forum (WEF), where I designed and implemented the digital strategy. I am the founder of Twiplomacy, a study that examines how governments and international organizations use digital platforms. #DigitalDiplomacy I am personally present on all social networks and I maintain the Instagram, TikTok and Twitter profiles of @LeJetdeau, the iconic attraction of Geneva. I also manage the Facebook presence of @Messery, the village where I live in France. In 1991, I co-founded the In Your Pocket city guide series in Lithuania, which became the leading publisher of city guides for Central European cities. I am trilingual (English, German, French), speak Italian and have a basic knowledge of Russian.

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